Key Conventions of Trailers

Below are some key conventions used in film trailers:

• Voiceovers: these are used to tell the story and give credit information
• Stars/actors: they are showcased throughout the trailer
• Key points: these are often conveyed through the titles (words on screen)
• Conversations: conversations between different characters often consist of one-liners for a dramatic impact
• Dramatic camera angles: these may be chosed to show events or characters
• Action: is often interspersed with actor or director credits on the screen
• Music: this plays a crutial role in creating the atmosphere for the specific genre of the film
• Titles: these may not appear until the end of the trailer
• Climax: this will be building up throughout the trailer, until it ends