Brand Name: Bounce
Slogan: Hydration's an understatement
We decided that the name 'bounce' was appropriate because of the link to sports, we wanted it not only to link to the target audience but also show what this product can do via the name... eg "bounce you back into action".
We decided that this slogan was snappy, short and productive.We wanted a slogan, that not only grabbed the audience but captavated them with a boost of confidence. As the production we believed this would show off the quality of our product and the confidence we have in it.
